FW20 Lee X Coco-Cola

Lee X Coca-Cola Baseball-Inspired FW20 Collaboration
Campaign Visuals
Campaign Video
Lee X Coca-Cola

Celebrating a relationship that spans across decades, Coca-Cola® and Lee Jeans hit a home run with the launch of their FW20 collection, inspired by the sport of baseball.
Being the second fashion collaboration after SS20, Lee x Coca-Cola®’s FW20 changeup goes further with the “Real Buddies Since 1930s” joint storyline, saluting team spirit and spotlighting the synergy of these two good buddies. This season's Lee x Coca-Cola® campaign running across the Asia Pacific region eschews the usual fashion photography, going retro instead with artwork inspired by the Silver Age comics.

Both iconic brands share a long history with sports culture, with Coca-Cola® sponsoring major global sporting events in history, especially baseball, while Lee produced uniforms for various sport teams under license. The FW20 collection taps into that refreshingly classic comic strip style and spirit of the 60s and 70s with a contemporary twist to illustrate modern moments that focus on the connectivity of team spirit — like locker room camaraderie and creating collective memories at a ball game or a dynamic music festival.

The Collection
Lee x Coca-Cola® FW20 is inspired by vintage sports apparel and taking a cue from baseball culture with a proud palette of bold red, white and blue. Contemporary fashion elements included the sustainable use of recycled and organic fabrics, laser print application for graphics such as the Coke Dynamic Ribbon and the iconic Coke bottle, coupled with the powerful slogan “Drink Coca-Cola®, Play Refreshed.”