Lee Fall/Winter 2018 Collection

Lee Fall/Winter 2018 Collection
Campaign Visuals
Campaign Video
Move Your Lee

Active Lifestyle Denim For Today’s
Millennial Moment Makers


Today’s world is fast. Ultra fast. And today’s moment makers are taking in every new city experience possible. Propelled by a digital era that encourages each moment and interaction to be recorded and posted, they want to participate in life at it’s fullest.

Lee senses this paradigm shift in attitude and celebrates it.


Introducing Move Your Lee: Stretch Your Imagination campaign

Move Your Lee embraces active moments in style and Fall/Winter’s Stretch Your Imagination runs with it. The second in the series of campaigns under the Move Your Lee umbrella spotlights a new generation living multiple lives in one day. New fabrics, fits and collections work with and work for these Millennial Moment Makers, allowing them greater freedom and greater expression than ever before.


A Lee visionary is invited to redefine their lives, view it from multiply angles, all perspectives, experiments, try to find hidd